Search Engine Optimization is a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get more traffic. Sometimes it is easy to get carried away with SEO though. In my opinion, the best technique is to keep it simple and apply a bit of common sense. With the help of this article it is easy to know more about it:
1. ON-SITE OPTIMIZATION:
It is a popular term, a lot of people do not know what on-site optimization means. This is the process of ensuring that your website achieves acceptance by both viewers and search engines alike.
2. OFF-SITE OPTIMIZATION:
It refers to the process of trying to achieve a high rank for your website using external methods. This process is not done on your website the way on-site optimization is. In this process, Google tries to make the sites it considers the “most authoritative” or “most important” to rank highest when a particular term is searched. Most times, a site’s perceived authority or importance is determined by how many other sites are linking to it.
3. WHITE-HAT SEO:
It refers to the application of different, legal optimization techniques to drive greater traffic to a website, in order to achieve high rank on search engines. The intended traffic here is human traffic. Some of the these techniques are generating quality backlinks, keyword analysis, and link building.
4. BLACK-HAT SEO:
This SEO technique involves the use of illegal techniques to achieve the same objective, high ranking. Those who practice black-hat SEO break Google’s rules to achieve raise their website’s rank. It is the direct opposite of white-hat SEO practices. Some of these techniques are:
- Keyword stuffing
- The use of invisible text
- Creating fake pages to get the desired back links
- Using doorway pages
- Page swapping
To optimize your whole site for search engines, follow these simple basic TIPS AND TRICKS:
1. SOCIAL CONTENT WILL GAIN PROMINENCE:
In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERP. Already, 76% marketers use Social Media to support and boost SEO. We predict that more social media content will be indexed on Google and other popular search engines such as Bing and Yahoo. This will in turn blur the lines between ‘web’ and ‘social media’ in terms of SEO strategies. So, be prepared to find, collect and use your valuable social content for optimizing your page for maximum visibility.
2. VIDEOS WILL STILL RULE:
We all know that videos are a great way of keeping audience engaged and entertained. By using enough, you can improve the ranking of your page on the Search Engine Results Page. Moreover, Google has started giving attention to blended results. So, why not grab this opportunity to appear on the first page of search results by including an engaging video in your content.
3. MOBILE OPTIMIZATION WILL BECOME CRUCIAL:
People use all sorts of devices such as tablets, smartphones, laptops, phone watches to browse web. Keeping this in mind, plenty of brands went mobile-friendly. And we anticipate that more brands will take up this trend in the upcoming year. Mobile optimization will become the norm, rather than exception. So, it’s high time to changed the way you conceptualisation and create SEO strategies for mobile searches.
4. VOICE SEARCH FUNCTION A MUST:
Voice search is becoming a huge part of mobile usage as it has taken away the pain of typing keywords to run a search query. Almost all mobile devices have a voice search functions. The popularity of voice searches has been spurred by Microsoft, Google, and many more.
However, make sure that your content is easily searchable through voice searches by using long-tail keywords, which are more likely to be spoken than conventional keywords.
5. CONTENT AGGREGATION WILL GET BIGGER & BETTER:
According to it, Knowledge Graph, wiki, local, maps, social media, news, images and videos make for 85% of Google search results. These stats indicates that now people look for sources that provide all relevant information for a particular subject or topic that at one place. It explains that the way of finding, collating, amassing, consolidating, presenting, sharing, and displaying content around pre-specified set of criteria to appeal target audience. If you too are planning to do so, make sure that you collect and curate content from different, high-authority sources and display it at one place for your users to see to build your authority.
6. THE CRAZE OF MOBILE APPS WILL GROW:
Use of mobile for web search is on an all-time rise and apps just make the work easier. Just few more years and mobile apps are sure to overpower desktop and mobile websites. Feature your brand prominently in the app name and make sure you have proper links to apps for better search rankings Also, you must ensure that app optimization tops your list of SEO optimization. There are several brands that are benefiting from prominent mobile app visibility in Google’s organic search results.
7. LOCAL SEO TO BECOME EVEN MORE IMPORTANT:
This trend is only going stronger over the years. As a marketer, you have to let Google know where you are located and what you are offering so that your chances of showing up on pages, especially in front of the relevant audience, increase.Since Google came out with its “Pigeon” update, local SEO has gained significant prominence forcing businesses and marketers to focus on a local tangent. So, ensure of having location specific keywords and personalise content basis your target audiences’ location to stay ahead in the game in 2017.
8. REMOVAL OF THIN CONTENT
Thin content is always a bigger issue according to the guidelines of Google. So it becomes a priority either to remove the page or you have to rewrite it again.
It’s very simple to find the pages with thin content; you just have to look at the bounce rate in Google Analytics and then compare them against the average bounce rate of your website. Once the pages with thin content get removed we will see that there is a gain of organic traffic by 20%.
9. LINK PROFILE CLEAN-UPS
Take a few minutes from your daily work and remove some low quality links as websites can longer wait for Google alert or warning to get working on link profile. This process is valuable for the growth of your website in a positive manner.
So, concentrate on creating fresh and quality content that you can promote it across all social media channels such as Facebook, Twitter, LinkedIn, etc. By just doing this, you will find that your search rankings have improved tremendously.